About Purls & Loom
Weaving Stories Into Spaces.
Purls & Loom is a contemporary rug and carpet brand built around the art of thoughtful design and fine craftsmanship.
We believe that the spaces we live in should reflect who we are. Every texture, detail and element contributes to the feeling of a space, and a rug is more than just a finishing touch — it is an expression of style, comfort and individuality.
Rooted in craftsmanship and guided by a modern design sensibility, we create rugs that bring together artistic expression, natural materials and timeless aesthetics.
Crafted using 100% New Zealand wool and hand-tufted by skilled artisans, each creation reflects a careful balance of material, technique and design.
Our Approach
We find inspiration in architecture, nature, art and the beauty of everyday spaces. Our design philosophy is centred on creating pieces that feel distinctive yet timeless, allowing them to become a natural part of different interiors.
From the selection of materials to the final details, every step is approached with care and intention.
Our Craft
At the heart of Purls & Loom lies an appreciation for the people and processes behind every creation.
Our rugs are hand-tufted by skilled artisans, combining craftsmanship with contemporary design. We value the time, precision and expertise that go into transforming wool into something meaningful.
Designed to Belong.
We create for spaces that deserve more than ordinary.
For homes that tell stories, interiors that express individuality and people who appreciate the finer details.
Purls & Loom — Thoughtfully crafted. Timelessly designed.